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EcoFlexibles predicts sustainability will shift to data-driven

April 6, 2022

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EcoFlexibles predicts sustainability will shift to data-driven

 

Your Content Goes HerePackaging developer EcoFlexibles predicts that the packaging market will transform and data will play a central role in sustainable strategies in 2022. Simon Buswell said, “We’re actually seeing a ‘hard reset’ in sustainability thinking, consumers have made it clear that simple claims no longer work, and of course, the market has responded accordingly. Especially with the implementation of the Green Claims Regulation, which is designed to address the challenge of green washing, it`s all about Bring meaning and value to the word ‘sustainability’. As it stands, unless the message surrounding it is cohesive and specific, it no longer has any meaning to the consumer – to the consumer or the brand. ” According to Buswell, 2022 could be a big year for sustainability, and it will be more visible in packaging.

sustainability

Your Content Goes Here”We expect data-driven decision-making to take center stage, which is a must, given the sheer volume of packaging in today’s high-speed market,” Buswell added. “Historically, sustainability data – if calculated – has been a by-product of packaging design, measured and kept on file, but not really used. We expect a tough transition in the new year, Data needs to be proactive by design, not the other way around, and the packaging industry needs to be able to validate its environmental recommendations.” The company said that from the initial assessment, measurable indicators such as Scope 1, Scope 2 and Scope 3 carbon emissions calculations, waste generation and legislative compliance were critical. Rather than choosing a packaging design or technology and tweaking its properties to reduce environmental impact over the next year, this data will first inform the design.”We expect data-driven decision-making to take center stage, which is a must, given the sheer volume of packaging in today’s high-speed market,” Buswell added. “Historically, sustainability data – if calculated – has been a by-product of packaging design, measured and kept on file, but not really used. We expect a tough transition in the new year, Data needs to be proactive by design, not the other way around, and the packaging industry needs to be able to validate its environmental recommendations.” The company said that from the initial assessment, measurable indicators such as Scope 1, Scope 2 and Scope 3 carbon emissions calculations, waste generation and legislative compliance were critical. Rather than choosing a packaging design or technology and tweaking its properties to reduce environmental impact over the next year, this data will first inform the design. “As an industry specialist, we have a first-hand understanding of how sustainable packaging design is evolving, and it is clear that the ability to collect, organize and manage data will prove to be the key to long-term sustainability success. This position It also gives us unique insights when working with brands; we develop solutions based on the needs of the product and the business, delivering solutions that not only look great on paper, but also look great on the shelf,” Buswell concluded. “As an industry specialist, we have a first-hand understanding of how sustainable packaging design is evolving, and it is clear that the ability to collect, organize and manage data will prove to be the key to long-term sustainability success. This position It also gives us unique insights when working with brands; we develop solutions based on the needs of the product and the business, delivering solutions that not only look great on paper, but also look great on the shelf,” Buswell concluded.

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